For European industrial brands selling in Turkey
We help industrial brands set up and grow sales in Turkey: choosing and managing distributors, building TL price lists that hold up under inflation, and running the channel as a part time country manager until a local team is in place.
The problems are concrete and expensive. They are also predictable, which means they can be planned for.
An exclusive partner that also carries competing brands, or has no reach in your segment, can lock you out of the market for years.
List prices set once in TL lose margin every month. Pricing needs clear rules for updates, discounts and approvals.
Long payment terms and post dated cheques are normal here. Without rules they quietly become your financing cost.
Certification, special consumption tax and import permits change the landed price and the timeline. They belong in the plan from day one.
Every engagement starts with a defined scope, a delivery date and a fixed fee in EUR, proposed within 48 hours of the first call.
For brands deciding how to enter Turkey, or why sales there have stalled.
For brands whose Turkish prices are set in EUR on paper and eroded in TL in practice.
For brands choosing a first distributor, or replacing one.
One or two days a week, until a local team is in place.
The price walk
Index from a Turkey distribution plan, 2025.
Above 160 kW the special consumption tax rises to 65%, and the same car costs 316.
CASE · 2025
A regional holding with automotive dealerships asked for the business plan it would present to the brand's headquarters. The 14 page plan had six sections:
The tax bracket decided the line up: the same car lands at 239 or 316 depending on motor power.
Client and brand names are withheld, prices are indexed.
| Item | Index | |
|---|---|---|
| Purchase price | 100.0 | |
| Freight | +11.8 | |
| Customs duty | +11.2 | |
| Distributor margin | +24.6 | |
| Dealer margin | +11.8 | |
| Special consumption tax 25% | +39.9 | |
| VAT 20% | +39.9 | |
| Consumer price | 239.1 | |
| Above 160 kW, tax 65% | 315.7 |
Customs value includes freight to the border (CIF). Margins apply to the pre tax cost; consumption tax and VAT apply to the net price including margins. Values rounded.
As of July 2025
FOUNDER
Alperen Karamus is a mechanical engineer with more than 13 years of B2B sales and business development in industrial automation, capital goods and energy infrastructure. He worked for SICK AG, Leuze Electronic and DMG Mori in Turkey and the Middle East, then founded his own company in energy transmission, automation and SCADA.
He has seen from the inside how European brands sell in Turkey, and where it goes wrong.
You tell us about your product, your channel in Turkey today and what you expect. No analysis and no data are needed. At the end it is clear whether working together makes sense. If it does, a fixed fee proposal follows within 48 hours.
Yes. Calls and most of the work run remotely, with visits when needed. Work in the Marmara region, including Istanbul and Bursa, can be done on site.
The first call needs no data. Numbers are shared only after a contract and a mutual NDA are signed.
Four Levers never advises two competing companies on the same project or tender.
EUR, excluding VAT. 50% on order and 50% on delivery.
A 20 minute call with the founder: your product, your channel today and where the margin goes.
Based in Bursa, Turkey. Time zone GMT+3. Calls in English or Turkish.